Whether it’s driving our 7 year old selves to tennis practice, owning a few too many pairs of Tommy Bahama shirts, or picking up a “How-To” book and suddenly becoming an expert on the matter; some things about Dads will never change.
These qualities are to be cherished, appreciated, and encouraged – because nothing brings us more… pride, than seeing our Fathers emerge from the back patio clad in glorious jean shorts and a sweeping apron that says, “I turn Grills on”, with a pair of polished steel tongs in one hand and a brimming glass of beer in the other.
But there’s a specific item that many Dads have and it’s one we’d like to address this year. The Ridge Team, led by the father-son founders, is setting their sites on those bulky wallets that crowd the back pockets of fathers all over the world.
You know the culprit. Bulkier than a textbook, overflowing with receipts from 2001, heavy enough to be used as a weapon in a last resort scenario – the same wallets that keep chiropractors in business.
Sue us for our drama-filled preface here, but there’s a back-breaking epidemic affecting many men and its starting with their wallets. See, bulky leather wallets are the cause for a lot of back and hip problems later in life and yet, no one quite realizes that the reason they can’t get back up after sitting down for an hour is their oversized bifold in their back pocket. It’s been the norm for years.
Another issue is the organization.Those old 90’s wallets are a labyrinth of plastic, receipts, and old bills long forgotten among the plethora of other folded items. Why are there so many things inside your Dad’s wallet? We don’t know. But, we do know how to fix it:
Barely larger than a few credit cards and slimmer than a cell phone (especially if he’s still sporting a flip), The Ridge will save your Father from issues he didn’t even realize he had. His cash can be readily accessed by a money clip, or secured by an elastic strap. The necessary cards and plastic can be slotted into their respective folds, and he’ll never have to worry about leather degradation again because every Ridge is crafted with the kind of durable material that’ll last a lifetime; That’s why we back them with a warranty that reflects it.
We’ve spent the last year expanding on the original vision of The Ridge and creating a product line that helps you carry what you need efficiently. More utility, minimally designed; we’ve rolled out a slotted card case and a water resistant, RFID-blocking backpack that'll help you re-evaluate your EDC.
So maybe your Dad has already slimmed down the bulky wallet that so many fathers are still purveyors of—in which case, we’re impressed—but it’s highly unlikely he’s already sporting the portable, charging backpack with an RFID-blocking pocket.But who knows.
So this year, when your Dad comes wheeling around the corner ready to slay some beef with charcoaled flames, give him a gift that says, “let’s lighten the load for you and help you carry things a little bit easier. You deserve it.”
