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A Wallet That's Built To Last

August 22, 2017

A Wallet That's Built To Last

Our wallets aren’t your average bricks of fake-fried cowhide.

The Ridge is one of those industry-shocking products—an important part of your everyday carry that's built to last day in and day out. 

There are times when buying cheap is the better alternative to spending more. Then, there’s times when the smartest financial decision in the long-run is to spend a little bit more for an item of quality and durability.

We’re going to look at a few things in life that you absolutely need – and how spending on quality is much better than frugality.

Your Car

new car

You don’t save up thousands of dollars to skimp out last minute and buy a rust bucket with a motor. Sure, maybe on your first car – but when you’re past the point of “just getting from A to B,” you’ll understand the importance of spending your hard-earned money on something that’ll last you more than a decade and do so in comfortable style.

That’s why new cars have high price tags: they offer comfort, luxury, and highly efficient ways of fast travel. Generally, the more you spend, the better the self-return. When you factor in the cost of repairs, the value of a few luxuries, and the assurance you won't be stalling out after every uphill battle, you can argue a more expensive car is ultimately a better deal.

Plus, there'll be no more driving around in the blistering summer heat with no AC. 

Your Boots


As with any industry, you’ll encounter products that are marked up 700% more than the industry average, while still only delivering those average results. That’s the case a lot of the time with shoes.

But – as many wise, older gentlemen know from spending decades on them – you never skimp on your feet.

You pay $60 on a pair of designer boots, you’ll need another pair in a couple months. You spend $300 on some Redwings, and they’ll last you longer than your car while keeping your feet healthily protected.

Your Phone

This is something you use every day. You can spend $100 on an unknown smartphone brand from somewhere overseas, but you’ll get bark-growing speeds, bloating malware, and possibly a shady, third-party program sifting through all your photos.

Or, you can spend several hundred more and get a clean operating system, secure encryptions, and design that makes you want to use it every day for its long lifetime. Trust us—it's likely worth the investment. 

Your Wallet

You can go to Walmart, buy a $10 wallet, and it’ll last you a bit. Probably give you a solid couple months of use and feel like it was made from melted coke bottles, but hey – it does the job. But… then you’ll have to buy another. And another. And so on.

Or, you could even spend a fat chunk of cash and get yourself a real leather wallet with custom etchings. But, still – you’ll be dealing with the many problems that come along with using a traditional wallet.

OR, you can spend a couple more Andrew Jackson’s and get a Ridge. You’ll save a lot of money in the long run, be backed by a lifetime warranty, avoid back problems, and carry a wallet with a design that starts conversations.

Quality over quantity.

You make the choice.