Not many of us could have predicted all that the three hundred and sixty five days of 2017 had in store for us. From bitcoin hysteria to Lavar Ball beefing with the President, it feels like we’ve seen it all. And let’s not forget how 2017 kicked off.
As the fads and trends make their way through pop culture, we’ve been chipping away at what has become one of our most exciting years. From 2013 to 2016, The Ridge was ideated between a father and son, launched on Kickstarter, and been sold across the world—but the past year has seen more advancements than years previous. We thought we’d wrap up what we’ve made for you this year.
We’re not straying too far from out roots. The Ridge was built to be a durable, minimalist, lifetime-guaranteed wallet and if there’s one thing that we learned in the past 4 years it’s how to make a damn good wallet.
So we made a few more of them.
Hunter Orange, Rose Gold, Celestial Blue, and many many more. The Ridge rests in the pockets of all types of people—we wanted the styles that would help each person express themselves. We’ve even re-outfitted our cash strap with a durable metal plate making sure even the elastic could last you a lifetime.
2017 was a year of growth for us. We strayed away from the comfort of our namesake product in hopes of helping further revolutionize the way people carry their stuff everyday. Our first endeavor? Our phone case wallet—the perfect case for your go to cards.
We knew that there were times that pulling out your wallet could be a little cumbersome—maybe it’s for the parking garage at work or your gym membership.
A wallet is typically a necessity, but we wanted to provide a solution for the few situations that it isn’t. The Card Case helps you ditch the excess when you might need to be flying wallet-less.
With the phone case under our belts, our next venture was a little more ambitious. We wanted The Ridge brand to expand out of just your pockets—so we launched The Commuter Backpack.
With the optional battery, The Commuter can go from a sleek backpack to a fully-charging bag, keeping you ready for whatever life throws at you. We whipped up a couple different sizes to ensure that you’re only carrying exactly what you need. We’re still invested in you ditching the bulk!
We started 2017 with high hopes, and we’re starting this new year with even higher ones. From design to manufacturing to getting it to your doorstep, we’re going to spend the next years making products that make your life easier. Glad you’re along for the ride!